PT. Sophie Martin Indonesia engages DataOn for custom development of its member bonus system

August 2007, Jakarta – DataOn announces that PT. Sophie Martin will utilize its custom development and maintenance services in order to enhance its member bonus system. The replacement of the company’s current system is necessary due to security concerns, processing speed deficiencies for the large number of 600.000 members, and the costs involved in upgrading and maintaining the application.

Sophie Martin Paris is a leading Multi-Level Marketing business in Indonesia and offers a unique product range of bags, clothes, cosmetics, sunglasses, watches and accessories designed by French designer, Sophie Martin. All products are designed to suit all lifestyles...sporty, casual, chic, classic, and corporate. The company was established in Indonesia in 1995 with the goal to make French fashion available in Asia at affordable prices. The Sophie Martin brand is positioned as trendy, affordable and practical and successfully targets young homemakers and office workers, as well as teenagers.  Today, the company has evolved to being the best-selling catalogue-based Multi-Level Marketing company in Indonesia with 600,000 members. Due to the huge success in Indonesia, the company has set up further business in the Philippines, which marks the first step in their expansion plans throughout Asia.

Facing above challenges with the system PT. Sophie Martin started to rethink its member bonus system and decided to develop it anew by engaging a smaller company that could support its very specific application requirements, that was able to accomplish the core part of the project within a very short timeframe. Additionally, PT. Sophie Martin only wanted to work with a company that would be interested in building a long-term relationship and as such provide the support as well as relatively frequent upgrades in the future, which a customized solution like this needs.

DataOn was chosen because of its many years of experience in application development, extensive programming know how of its employees and its high-level customer service. Even though DataOn is bigger than PT. Sophie Martin intended, the company felt, it had the right size and resources to be finishing the project in the short time period required and, moreover, the committment to support the system on an ongoing basis and attend to further development needs with the priority they deserve.