A Website not only represents an organization or person on the Internet, but also a strategic instrument for communication between companies, customers, prospects and common internet users. It is important not only to be online and provide an additional and easy information source, it’s the way the information is presented that forms the user’s perception of a company image, thus turning the previously simple informative internet presence to an sophisticated image-advertising and subtle sales platform. The efficiency of your site, its number of visits and how people perceive your company image depends heavily on the following: comfortable look & feel, structured information, accuracy of given information.

The website is a living marketing tool, and as such being up-to-date is the key to attracting repeat visitors. Website care, maintenance, future enhancement and extension are the primary methods of keeping your site fresh and interesting as it ages.

This isn’t easy, without previous knowledge of FTP Servers, design programs and programming languages such as HTML, Java, etc.  If your company doesn’t have this knowledge, it will have to outsource updating services to IT experts, who are eye-popping expensive.

The only way to keep the cost economical is to base the website on a Content Management System since it separates contents from design and technique.  It distributes the work to several work groups, which are each an expert in its area. This means designers and illustrators create the look & feel of the site, while other groups distribute articles, news, research results and event dates and other content to keep the site vivid.

With DataOn SunFish CM you have powerful tools at hand that provides a user friendly and easy to navigate operator/user interface for the completion of each task within the CMS. You work with familiar tools and buttons from popular Windows applications, which means anybody can use the system since the handling of daily and routine tasks require no programming knowledge. This saves you time and money in your website care while guaranteeing your customers and visitors always view the most recent information and content.